Jaivik Setu improves customer experience
on its Shopify store with Talkbar AI

Executive summary

Jaivik Setu, an eco-conscious organic marketplace, partnered with Talkbar to improve the customer experience on its Shopify store and bring real visibility into how shoppers were interacting with the site. The team needed a smarter, more contextual way to help visitors get answers, deploying an AI website agent capable of understanding intent and guiding high-intent shoppers through product, sourcing, and certification questions before purchase.

Within weeks of deployment, Talkbar delivered measurable improvements across average order value, customer acquisition efficiency, and conversion rate. Beyond the performance metrics, Talkbar gave the Jaivik Setu team direct visibility into the shopper experience, showing how questions were being resolved, where confidence was breaking down in the purchase flow, and which products and content were missing from the online catalog.

The challenge

As Jaivik Setu grew its online presence, the company faced a discovery and customer experience problem common to high-consideration ecommerce categories. Organic shoppers do not buy on impulse. They vet. They ask detailed, context-specific questions about sourcing, certification, soil testing, freshness, shelf life, and delivery before they commit.

The website held this information, but it was scattered across product pages, FAQs, blog content, and certification documents. The existing on-site discovery experience relied on keyword matching that often missed the intent behind a shopper's query. Repetitive product questions were instead arriving through Instagram DMs and WhatsApp, where a small team replied manually, often after the shopper had already left the site.

The team also had no structured way to measure the on-site customer experience. They could see traffic and conversion at a high level, but not whether shoppers were actually getting the answers they needed, where confidence was breaking down, or what they were looking for and failing to find. With paid acquisition costs rising across the category, every visitor who left without converting represented a unit economic loss that the brand could not see clearly enough to fix.

Jaivik Setu needed a way to give shoppers immediate, contextual answers on the page, while turning every interaction into a usable signal for the business.

The goals

Improve the on-site customer experience and bring measurable visibility into it. Increase conversion rate and average order value from existing traffic. Improve customer acquisition efficiency by converting more of the visitors the brand was already paying to attract. Reduce repetitive manual support load across off-site channels. Surface real shopper intent and identify content and catalog gaps.

The solution

Talkbar was deployed directly into the Jaivik Setu Shopify store as an AI website agent designed to understand natural language, context, and shopper intent.

The AI website agent scanned Jaivik Setu's full content ecosystem, including product pages, certifications, FAQs, blogs, and policies, to deliver real-time, human-like responses. Shoppers received context-aware answers linked to source content, paired with the relevant product card and an add to cart action inside the same conversation.

Visitors could now ask open-ended questions about sourcing, certifications, recommended use, shelf life, complementary products, and delivery directly from any page on the site.

Visitors could now ask open-ended questions like:

Key Features at Work

The implementation was quick and seamless. Talkbar was live without requiring engineering support or manual training, and it immediately began capturing engagement and experience data.

The results

Talkbar's impact was visible from launch and measurable within the first 30 days. Across the rollout period, Jaivik Setu reported meaningful improvements in both shopper experience and unit economics.

The average order value lift came from Talkbar surfacing complementary and higher-fit products inside the same conversation, so shoppers were building more complete baskets rather than buying a single item and leaving. The improvement in customer acquisition cost followed directly: with the same paid and organic traffic, more shoppers were converting and at higher basket values, which meaningfully reduced what Jaivik Setu was effectively paying to acquire each customer.

Beyond the numbers, the qualitative impact was equally significant. Talkbar's analytics dashboard gave the Jaivik Setu team a clear, structured view of how shoppers were actually experiencing the site. This included visibility into recurring queries for products that existed in the brand's offline catalog but had never been listed on the Shopify store. Acting on this signal, the team added four new SKUs to the online catalog within the period, directly informed by demand surfaced through Talkbar conversations. Over 340 such demand signals were captured in the first 30 days, giving the merchandising team a steady, evidence-based input for catalog decisions.

This visibility allowed Jaivik Setu to make customer experience improvements a continuous loop, with real shopper behavior driving content, catalog, and on-site decisions.

Setup was quick, maybe five minutes. But the real eye-opener was seeing what shoppers were actually searching for. Questions we never thought to answer, products they wanted us to stock. We were sitting on all this demand and didn't know it.

Tanvi

Jaivik Setu

Setup was quick, maybe five minutes. But the real eye-opener was seeing what shoppers were actually searching for. Questions we never thought to answer, products they wanted us to stock. We were sitting on all this demand and didn't know it.

Tanvi

Jaivik Setu

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