Impetus Increases Website Engagement
and Lead Quality with Talkbar AI

Executive Summary

Impetus, a top technology solutions provider, partnered with Talkbar to improve its website experience. The goal was to replace traditional keyword-based search with a GenAI-powered conversational interface. This was intended to help visitors find and explore targeted information, using an AI assistant as a knowledgeable guide.

Within weeks of deployment, Talkbar delivered measurable improvements in visitor engagement and lead quality. By changing browsing into contextual conversations, Impetus helped users find information faster, stay longer, and engage more meaningfully with the website.

The Challenge

As Impetus grew its online presence, the company faced a common but complex issue: how to provide personalized, smart assistance to different visitors looking for solutions across various domains, industries, and technologies.

Although the site had a plethora of resources, including solutions, case studies, and thought leadership articles, visitors often had trouble quickly finding relevant information. Traditional search tools based on static keywords could not interpret context or intent. This resulted in shorter sessions and lost chances for engagement, understanding user needs and conversions.

Impetus looked for a better way to assist visitors find content intuitively, smooth their journey, and identify what topics and questions truly mattered to their audience.

The Goals

• Improve website engagement and user satisfaction.
• Reduce bounce rate and drop-offs.
• Increase qualified lead generation.
• Identify content gaps and insights from real user behavior.
• Maintain brand tone and voice in interactions.

The Solution

To meet these goals, Talkbar was integrated directly into the Impetus website, replacing the traditional search bar with a GenAI conversational assistant designed to understand natural language, context, and user intent.

Talkbar scanned Impetus’s entire content ecosystem, blogs, documentation and more to provide real-time, human-like responses.

Talkbar delivered context-aware answers instantly, linked to source content, and guided users toward next steps, such as downloading resources or filling out contact forms.

Visitors could now ask open-ended questions like:

Key Features at Work

The Implementation was quick and seamless. Talkbar was live, without requiring any engineering support and training, and it immediately began capturing valuable engagement insights.

The Results

Talkbar’s impact was noticeable right from the launch and measurable. In the first phase of rollout, Impetus reported a significant lift in website performance metrics:

Beyond the numbers, the qualitative benefits were equally significant. Talkbar’s analytics dashboard gave the Impetus marketing team clear insights into what visitors were actually asking. This highlighted trending topics, unmet information needs, and opportunities to improve SEO and content strategy.

This deep understanding of customer intent allowed Impetus to realign its website content based on real user behavior, creating a cycle of better engagement and higher conversions.

Talkbar helped us bridge the gap between information and interaction by automatically mapping user context to the content. Visitors now engage with our content in a better way, and we get real-time insights into what they actually care about.

Pankaj Bagzai

Director of Marketing, Impetus

Talkbar helped us bridge the gap between information and interaction by automatically mapping user context to the content. Visitors now engage with our content in a better way, and we get real-time insights into what they actually care about.

Pankaj Bagzai

Director of Marketing, Impetus

Takeaways for Your Brand